Accounting – Concepts and Conventions

How and Why are Latinos Becoming a Powerful Group in American Politics Essay Example For Students

How and Why are Latinos Becoming a Powerful Group in American Politics? Exposition How and for what reason are Latinos turning into an incredible gathering in America Politics? The VP Joe Biden calls the Hispanics amazing power in America legislative issues Hispanic, Latinos has become a greater gathering since 2011, the number has increment a ton. A high number however Hispanic has rolled out large improvements in America, help out somehow or another. Where battling for the fantasy demonstration and know there allowing us to have an occupation and a permit. Latinos are going to the United States for additional chances and have another life. Be that as it may, Latinos are by and large piece of America by having a great deal of populace. They stop by movement or by Latinas mothers having a great deal of children that’s how Latinos are developing in the United States The registration Bureau says the 52 million Hispanic in this nation are represented 6.7% of the nation’s populaces in 2011 and the seat reason focus has anticipated scarcely 33% of the U.S populace. Latinos are developing much more they state we become a higher name seen 2011 know there’s more; Joe is shock with the sum is in America. Whenever must be enthusiastic, fill every one of you with the pride how the primary day those visionaries were qualified to apply for conceded activity thousands line up after a great many squares Biden said. Individuals is attempting to get dream act however a portion of the can’t apply for it, realize they could arrive permit and there authorization to chip away at the U. S .everybody in this room, perhaps more than anybody in the nation comprehends we’ve got significantly more to do, and we won't rest in this organization until we locate a lasting way. Joe Biden gave some great discourse, they’re going to be increasingly Hispanic democratic in America and that’s something great. there are acceptable and terrible for Hispanic are turning into an enormous gathering in a couple of years where going to be more His. .e Mexicans and Puerto Ricans. It’s nothing unexpected that states with bigger Latino populace have bigger number of jobless latinos inside states, Latinos are bound to move inside an area showing they are bound to move for business openings. Taking everything into account, Latinos are getting well known in the United States and they are being engaged with America legislative issues. Having some numerous individuals in the United States like Latinos is having a circumstances and logical results. In any case, Latinos are taking over of most occupations and Americans don’t like it since Latinos have a great deal of populace. In the United States we have such a large number of Latinos as a result of movement and Latinas mother having multiple children for each couple. That’s how we turning into a huge populace and having a major effect in the United States. After 2050 Latinos will be most of some other race in the United States.

What is the Difference Between Proof of Concept and Prototype

What is the Difference Between Proof of Concept and Prototype Are you a very innovative person with a lot of ideas? Have you ever thought about making your own product or even just wanted to improve some products in your company?Then you have probably heard about proof of concept and prototype.But you might not be so sure which one is more advanced and what would you need to create first.Well, fear not!The cavalry is here!In this text, we will explain what both proofs of concept and prototype are, what are their differences and what could you do with them in order to turn your idea into the product.WHAT IS PROOF OF CONCEPT?Proof of concept (POC) is used to test the idea of a certain technical feature or the general design of a product and prove that it is possible to apply those ideas.It could be used to test something on just one part of the product before it is tried in practice with making a prototype.You can think of this as a pre-prototype version of the product, but it is not even that since POC shouldn’t have all the features as the fi nal product, not even as the prototype.The main goal of POC is to prove that it is actually possible to develop that idea and include it as part of the final product.If you want to learn more on how to present proof of concept in the right way, check the interview below, conducted at Dell World in 2014. WHAT POC MEANS IN DIFFERENT FIELDS?Now that we defined what proof of concept really is, let us examine what the term is used for in several different fields.1. Film IndustryIn the movie industry, directors often make short films to test certain features, like clothes and some special scenes they want to introduce, but they are not sure if those scenes would fit in with the rest of the movie plot.Sometimes those features end up in the movie, sometimes they don’t. It depends on whether directors think they are good or not.This is just one example of how proof of concept is used in cinematography and why it is important to do it.It allows filmmakers to test some interesting ideas they have without having to endanger the entire movie content that has already been accepted.If the additional content turns out to be fine, it usually ends up in the movie, sometimes as an additional feature, sometimes as a whole part of the movie, like a prologue etc.2. EngineeringWhen it comes to engineering, term proof of concept is often used for a very rough prototype for some specific new idea, because it could be used as a mean to gather some money for the necessary research and specific stages of the product.So, for example, you want to upgrade your product with something new, but you don’t quite have the money.Well, you can make a proof of concept to present your idea and make a fundraiser campaign to fund that specific project.That way you will both test the feature you want to add and see if it works, and at the same time, you could gather enough money to fund the upgrade itself.If the feature works, you could upgrade your proof of concept into fully working prototype late r on, since, as we said, in engineering, POC simply signifies a very rough prototype.3. BusinessIn business, proof of concept could be used to help the company to get a bit of insight into what people really expect from the product.The company could offer couple or group of people to try out the product and then send some feedback about their impressions, so the company would know what to change and what to add before fully releasing the finished product on the market.It would also help them to see how the product would react outside the testing facilities, by receiving feedback from the people about possible technical problems.All of this is very important because every bit of information could help the company with designing the product, lowering the costs of production and improving the product to fit people’s preferences.Further on, that is crucial for the process of making decisions as well.If proof of concept does not turn out to be as profitable as previously thought, it co uld be shut down and a lot of money could be saved because building a new product is not cheap.4. SecurityWhen we talk about the field of security, proof of concept is used in a bit different manner here.Term POC is used in this regard to demonstrate how specific security measure or system could be compromised or upgraded to offer some additional protection.What is worth mentioning is that this test can be done without even making the necessary upgrades or wasting money on building a completely new system that would represent these changes.This can really save a lot of money, especially in this field, where everything is very expensive and requires a lot of thinking and potential manpower to implement.5. SoftwareProof of concept in software development can represent not just one, but a couple of different processes that all have their own separate objectives.It can be used to give a feedback of whether one additional feature or even one part of the system works as it is supposed to work and if it does, then the company can move on and turn that proof of concept into a fully working prototype.There are several versions of POC in this regard:Steel thread â€" which is POC that concerns all parts of the product and then it aims to find the solution to their issues if there are some;Proof of technology â€" it focuses on just one or couple of parts of the product and its goal is to find the solution to issues that part might have, or for example, to check if two separate systems can work together. Apart from that, it could be used to test a certain feature and check if it is viable to do some specific tasks that are required of it;Pilot project â€" this is something similar to the business POC concept, where an unfinished version of a product is released to a group of people, who are then tasked with testing it and giving back the feedback needed to complete the product.6. MedicineThere is a bit of confusion when it comes to defining proof of concept in medicine bec ause there are two more very similar terms that are often mistaken for one another.Proof of Mechanism â€" It is used in the very early stage of developing a certain drug, even before the clinical trials. It shows the interaction between the drug and other chemical elements, that could be found in a human or animal body;Proof of Principle â€" this term is used in the early stages as well, but this one focuses on the treatment of some specific markers found in known diseases;Proof of Concept â€" POC in this manner is used in three different stages that are tasked with showing how the drug can affect the human body, health system and would it be successful to treat the diseases it was made for.WHAT IS PROTOTYPE?The prototype is a nearly unfinished version of a product, which contains all the basic functions or the appearance of the final product and is used for testing the included features, so the company would get the general idea of whether the product is ready for the release or no t.In that regard, it serves its purpose of finding out and solving all the possible problems related to any of the included content, so it would be balanced and fixed prior to the release. There are several versions of a prototype, so let us examine all the listed categories.1. Proof of Principle PrototypeIt is used to show us what the main aspects of certain product design are, and to introduce us to the basic functions of a possible product.While it has most of the functions as a basic product, it does not contain all the features, but instead, just the basic functions that the final product should have.2. Working PrototypeA working prototype is the version of the product which has almost the exact content as the final product, just need to be a bit polished.It is often used for pre-release testing, so the company could get proper feedback on whether the product is ready for the release or not.If everything works properly and the testing phase is completed without any problems, th en the working prototype is upgraded to the full product, which is followed by the final release on the market.3. Visual PrototypeThe task of a visual prototype is not to represent all the basic functions of the product, but instead, to show how would the final product look like.It can be used in early stages to show just a basic design, which could later be improved with different colors, logos and everything else that is visually appealing to one’s eye.4. User Experience PrototypeThis type of prototype is used to give feedback about what do customers and users think about it, how they feel when using it.Hence, it has to have all the basic functions of the final product, as well as most of the intended look which the final product would have.That way, users could test the product and its basic functions and give proper feedback on whether it is good enough for the release or not.Sometimes it requires a bit of tweaking, so it is better to test it before the release.5. Functional P rototypeA functional prototype is used to represent nearly finished products. It should look almost the same as the final product and have all the basic functions as well.What could be different is some visual or technical features, which developers wanted to test, so they might want to get feedback for some type of look or for the user’s opinion on whether to include a certain function or not.6. Paper PrototypeThis is used in very early stages of development and it should represent all the basic functions and appearance drawn out on the paper.Basically, it is just a sketch of the possible product, with all the intended functions.It is very useful for the presentation of your ideas about new products because it is much cheaper and cost-efficient than making a proof of concept or simple prototype.If approved, then the company can move on and make other types of prototypes, depending on what they need.HOW IS PROTOTYPE DIFFERENT THAN THE FINAL PRODUCT?Creating a prototype is not the same as creating the final product.Both processes contain different things to do, so let us see what the difference is.Material â€" the final product is usually made of higher quality material, compared to the prototype. The reason for that is, of course, because that type of material is often much more expensive and since the prototype is only used for testing, it would not be cost-efficient to use high-quality material to make it.Making process â€" the final products are usually made in a mass-production process, which is not possible when it comes to making a prototype because, first, it wouldn’t be cost-efficient, since you wouldn’t need too many units and second, it is much easier to modify specific parts by manually working on it.Verification process â€" before releasing the final product, it has to be subjected to a lot of tests, in order to determine whether it contains all the necessary features that were presented before it was produced. Prototype, on the other hand, i s a test subject itself, because it will probably be subjected to a lot of changes prior to the release of the final product.WHAT DOES PROTOTYPE MEAN IN DIFFERENT FIELDS?As it was the case with the proof of concept, the term prototype is used a bit differently in certain fields as well, so let’s get into it.1. EngineeringIn engineering, term prototype is used to represent the fully functional product, with the label of being an experimental version of the final product, with the need for testing and balancing certain features until it is ready to be massively produced.This is often done in the car industry, home electronics and similar.When it comes to the engineering of electronics, the prototype is used to describe a not fully finished product made according to certain theoretically designed sketch, which is followed with a proper tool used for dealing with bugs and similar issues.That type of tool is, for example, Fritzing, which is used to list certain prototypes and help with their possible production.By using this platform, an engineer could make a prototype very fast and then add the features that are supposed to be included later in order to test the product.2. Computer ScienceIn computer science prototype is used to describe the product that is in some testing phase, which means that it is not yet fully ready for the official release, because it requires a lot of testing, bug fixing and dealing with the optimization issues.As one example, we can talk about software development, which is done in certain phases.The first phase is usually the Alpha version, which contains very basic functions, and is used to solve any possible problems that may occur with the very basic functions.After the alpha phase, the software enters beta phase, which is a version very closely tied to the final product, and it is there to make sure that everything works fine, by allowing groups of people to test it and give their feedback.When the feedback comes back positive and developers decide it is the time to release the product, then the beta phase is over and the prototype becomes the full product.It could be different than the version from the early stages, but it should be more polished and user-friendly.3. Scale ModelingScale modeling is a very funny and interesting field, where the various models of vehicles, planes, trains and much more are made.The word prototype is used here to represent what is the source material used for making these models, which means that the word prototype describes the real plane, the real car that is used to make the model.Since the beginning of 3D printing in 2014, this has become a much easier task to do and is generally very interesting to see some of the models.We don’t talk just about cars, planes, and trains here, but also about the entire city models and similar, which could be seen in various towns across the world.4. MetrologyAh, the science of measurement!This field is very important when it comes to manag ing human activities because it is used to link those that can be linked and it helps us understand the most common use of units.When it comes to metrology, a word prototype describes an object that is being generally used to represent the standard measuring unit of a certain quantity, which would allow us to have all our measurement-based around it.5. BiologyAnd lastly, the word prototype is used in a totally different manner in Biology.There it is used to describe the certain disease, life form or just a type of species that could be set as a good example for the specific category.For example, it is often used to represent the most primitive form of some specific species, on, in other words, an archetype of any of those groups.WHAT IS THE DIFFERENCE BETWEEN THE PROOF OF CONCEPT AND PROTOTYPE?As we have already mentioned this above, proof of concept can be considered as a pre-prototype project, because it is not used to tell us how to build the feature we want to include in the pro duct, but instead, it is used to tell us if it is at all possible to make that change and have a working product at the same time.So, if you want to test a certain idea you may have, the best thing to do is to make a proof of concept.It may seem to you that you would be wasting money on building something which may or may not work at all, but it is actually the other way around.POC helps you save your money, by either approving or disapproving the idea you have.Because if it turns out to be a bad idea, then you will not make a prototype and save your money.And if it turns out to be a very useful idea, you could spend a bit of money to build a working prototype and polish the functions, which would grant you more money in the future.On the other side, we have a prototype.It is also used to help us make a decision about whether to include certain features or not, but prototype does not focus on the one specific aspect of the product, but rather on the full functionality of all include d features.It is used to test the changes included by POC and polish them before the full release of the product itself, in order to present very capable product, with as few faults as possible.FINAL WORDRight, that would be everything we have prepared for you regarding this topic.The important thing is that now you fully understand what the difference between proof of concept and prototype is, when to use both of these terms and how can you use that knowledge to transform your potential ideas into fully working products.Just remember not to be afraid to utilize your thoughts and to use POC and prototypes, because they can really be very beneficial if successful, thus earning you a lot of money, especially if your ideas are unique.

LSAT Logical Reasoning Sample Practice Questions

The questions in this section are based on the reasoning contained in brief statements or passages. For some questions, more than one of the choices could conceivably answer the question. However, you are to choose the best answer; that is, the response that most accurately and completely answers the question. You should not make assumptions that are by commonsense standards implausible, superfluous, or incompatible with the passage. After you have chosen the best answer, blacken the corresponding space on your answer sheet. Question 1 Biologists attached a radio transmitter to one of a number of wolves that had been released earlier in the White River Wilderness Area as part of a relocation project. The biologists hoped to use this wolf to track the movements of the whole pack. Wolves usually range over a wide area in search of prey, and frequently follow the migrations of their prey animals. The biologists were surprised to find that this particular wolf never moved more than five miles away from the location in which it was first tagged. Which one of the following, if true, would by itself most help to explain the behavior of the wolf tagged by the biologists? A.  The area in which the wolves were released was rocky and mountainous, in contrast to the flat, heavily-wooded area from which they were taken.   B. The wolf had been tagged and released by the biologists only three miles away from a sheep ranch that provided a large, stable population of prey animals. C.  The White River Wilderness Area had supported a population of wolves in past years, but they had been hunted to extinction. D.  Although the wolves in the White River Wilderness Area were under government protection, their numbers had been sharply reduced, within a few years of their release, by illegal hunting. E.  The wolf captured and tagged by the biologists had split off from the main pack whose movements the biologists had hoped to study, and its movements did not represent those of the main pack. Answer below. Scroll down. Question 2 As any economist knows, healthy people pose less of an economic burden to society than unhealthy people. Not surprisingly, then, every dollar our state government spends on prenatal care for undocumented immigrants will save taxpayers of this state three dollars. Which of the following, if true, would best explain why the statistics cited above are not surprising? A.  The state’s taxpayers pay for prenatal care of all  immigrants. B.  Babies born in this state to undocumented immigrant parents are entitled to infant care benefits from the state. C.  State benefits for prenatal care serve to promote undocumented immigration. D.  Babies whose mothers did not receive prenatal care.are just as healthy as other babies. E.  Pregnant women who do not receive prenatal care are more likely to experience health problems than other pregnant women. Question 3 Beautiful beaches attract people, no doubt about it. Just look at this city’s beautiful beaches, which are among the most overcrowded beaches in Florida. Which of the following exhibits a pattern of reasoning most similar to the one exhibited in the argument above? A.  Moose and bear usually appear at the same drinking  hole at the same time of day. Therefore, moose and  bear must grow thirsty at about the same time. B.  Children who are scolded severely tend to misbehave.more often than other children. Hence if a child is not scolded severely that child is less likely to misbehave. C.  This software program helps increase the work  efficiency of its users. As a result, these users  have more free time for other activities. D.  During warm weather, my dog suffers from fleas  more so than during cooler weather. Therefore,  fleas must thrive in a warm environment. E. Pesticides are known to cause anemia in some people.  However, most anemic people live in regions where  pesticides are not commonly used. Answers to LSAT Logical Reasoning Questions Question 1: Most wolves range over a wide area in search of prey; this particular wolf hung around the same area. An explanation that immediately suggests itself is that this particular wolf found enough prey in this area, so it didn’t have to run all over looking for food. This is the tack taken by B. If the wolf had a large stable population of sheep on which to pray in the immediate vicinity, there was no need for it to range over a wide territory looking for food. A  doesn’t have much direct bearing on this particular wolf’s lack of mobility. While it’s true that a wolf might find it harder to move around in the mountainous  country, the stimulus says that  wolves, in general, tend to cover great distances in search of food. There’s no hint that a wolf in a mountainous area should prove an exception to this rule. C  is irrelevant: While the White River Wilderness Area may once have supported a population of wolves, knowing this does nothing to explain the behavior of this particular wolf. D, if anything, gives what seems to be a reason for our wolf to make tracks and migrate somewhere else.  Certainly,  D doesn’t explain why our wolf didn’t follow usual wolf hunting methods. E answers the wrong question; it would help explain why the naturalists couldn’t use our wolf to study the movements of the larger pack. However, we haven’t been asked that; we want to know why this specific wolf didn’t behave the way wolves usually do. Question 2 The argument relies on the unstated assumption that prenatal care results in better health and therefore less cost to society. E helps to affirm this assumption. A  is irrelevant to the argument, which makes no distinction between undocumented immigrants and other immigrants. B describes benefits that  might  decrease the overall tax burden, but only if the prenatal care program serves to reduce  the amount of  infant-care benefits paid. The argument does not inform us whether this is the case. Thus it is impossible to assess the extent to which B would explain how the prenatal care would save the taxpayers money. C actually renders the statistics  more  surprising, by providing evidence that prenatal care will add to society’s economic burden. D also renders the statistics  more  surprising, by providing evidence that the cost of the prenatal care program will  not  be offset by a particular health benefit—a benefit which would lessen the taxpayers\’ economic burden. Question 3 The correct response to Question 3 is (D). The original argument bases a conclusion that one phenomenon causes another on an observed correlation between the two phenomena. The argument boils down to the following: Premise:  X (beautiful beach) is correlated with Y (crowd  of people).Conclusion:  X (beautiful beach) causes Y (crowd of people). Answer choice (D) demonstrates the same pattern of reasoning: Premise:  X (warm weather) is correlated with Y (fleas).Conclusion:  X (warm weather) causes Y (fleas). (A) demonstrates a different pattern of reasoning than the original argument: Premise:  X (moose at the drinking hole) is correlated with Y (bears at the drinking hole).Conclusion:  X (moose) and Y (bear) are both caused by Z (thirst). (B) demonstrates a different pattern of reasoning than the original argument: Premise:  X (scolding children) is correlated with Y (misbehavior among children).Assumption:  Either X causes Y, or Y causes X.Conclusion:  Not X (no scolding) will be correlated with not Y (no misbehavior). (C) demonstrates a different pattern of reasoning than the original argument: Premise:  X (software program) causes Y (efficiency).Assumption:  Y (efficiency) causes Z (free time).Conclusion:  X (software program) causes Z (free time). (E) demonstrates a different pattern of reasoning than the original argument. In fact, (E) is not a complete argument; it contains two premises but no conclusion: Premise:  X (pesticides) causes Y (anemia).Premise:  Not X (pesticide-free regions) is correlated with Y (anemia).

Old Boy Growing Up With A Parent Of The Air National Guard

Juan is a four-year-old boy growing up with both parents. Silvia, Juan’s mother, is a stay at home mom giving her the ability to be with her son and develop a close relationship. Jessie, Juan’s father, is an airline worker and a member of the Air National Guard. Jessie also has a close relationship with his son because of the daily interactions they have with each other. However, Juan’s world completely changed when his father was deployed to the Middle East and his mother had to begin work again. Juan’s interactions with his parents are minimal to nonexistent causing a physical and mental consequence on Juan. In the framework of psychoanalytic theory, there is a focus on child development. Prior to Jessie’s deployment, Juan was experiencing a normal child development through a sexual and aggressive drive. For example, analyzing Juan’s psychosexual development, at the age of 4, Juan’s demonstrates an attraction to his female parent. His display of affection is within the phallic phase. His desire to â€Å"marry† his mother is common for children between the ages of three and five because they begin to discover their genitals (Berzoff, 2011). Juan’s mother’s occupation as a stay at home mother, allowed Juan to develop these feelings due to the large amount of time they would spend together. Nevertheless, when his father got deployed and his mother began working, it was noticeable that he went through regression. Juan does not have the attention his mother onceShow MoreRelatedEssay7849 Words   |  32 PagesShe jumped up to her feet and went over to kneel down beside the couch. She pulled the curtains slightly back to peep out the window. She didn’t see anyone. The howling sound from the wind blowing against the tree limbs was the noise she heard and the street lights shined in her yard. Then the horrible thoughts of Michael coming back for revenge raced through her mind. 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South West Airlines a Review Free Essays

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SOUTHWEST AIRLINE ANALYSIS Contents SOUTHWEST AIRLINE CASE STUDY4 INTRODUCTION4 PART 1: EXTERNAL ANALYSIS5 OVERVIEW5 MACRO-ENVIRONMENTAL ANALYSIS6 PESTEL Analysis6 Industry Analysis9 Five Forces Model Pictorial Representation9 Five Forces Analysis10 PART 2: INTERNAL ANALYSIS13 OVERVIEW13 SWOT ANALYSIS14 Strengths14 Weaknesses15 Opportunities15 Threats16 The VRIO Framework16 FINANCIAL ANALYSIS17 PART 3: CURRENT ISSUES AND CHALLENGES FACING THE COMPANY18 Mergers and Acquisitions18 Financial Outlay18 Legislation19 PART 4: STRATEGIC OPTIONS19 Ansoff Matrix19 The TOWS Matrix20 PART FIVE – EVALUATION OF STRATEGIC OPTIONS21 OVERVIEW21 PART 5: DESCRIPTION OF THE TOWS STRATEGY22 PART SIX – DESCRIPTION OF SELECTED STRATEGY23 PART 7: CONCLUSION24 REFERENCES26 SOUTHWEST AIRLINE CASE STUDY INTRODUCTION Southwest airline is based in the United States with its headquarters in Dallas, Texas, that mainly serves a domestic clientele in northern America. The company has grown from a few aircrafts at induction into the aircraft market, to a fleet of many domestic carriers that serve the larger domestic airline clientele. Started in 1971, Southwest Airlines started business with three Boeing aircrafts while serving three cities in Texas notably Houston, Dallas and San Antonio. We will write a custom essay sample on South West Airlines a Review or any similar topic only for you Order Now Today the company serves 97 destinations in 41 states within the US, the District of Columbia the Commonwealth of Puerto Rico and six near international countries with a fleet of 694 Boeing jets (Southwest, 2009). The company is now one of the United States biggest airline companies, offering low cost fares to their clients. The company offers the lowest combination of aircraft fares to its customers making it one of the most attractive airline carriers in the continent. The company boasts of in addition to the low fares a working staff that are reliable as well as a friendly customer service, a rich corporate culture that extends deep within the communities they work with. The company has grown mainly through acquisitions and mergers with other companies and has been described by Fortune Magazine as one of the most profitable companies of 2012 according to (Southwest, 2012). This report will undertake an intensive look at the internal and external influences that affect the company as well as the current issues and challenges the company is facing. Further the report will generate strategic options for the company as well as an evaluation of them while describing the selected strategy. The main stakeholders associated with the company are the customers proven by the effort with which the company strives to ensure their comfort through consideration of pricing, as well as convenience offering many flights to various domestic locations offering the customers convenience. Other important stakeholders held in regard by the company are the employees of the company who are dedicated to working for the company, suppliers who continuously accord support to the company as well as the immediate community that the organization interacts with. With relation to the strengths that the company possesses in the domestic airline industry the company can be assumed to be working in a cost leadership generic strategy (Porter 1980). The reasons for this are that as the company is operating with the low cost policy to its clientele, the company has the advantage of working with a wide and broad base of clients. The strength therefore for the company comes from working with the numbers of passengers that it ferries between destinations on a low cost policy. PART 1: EXTERNAL ANALYSIS OVERVIEW An external analysis is often used by organizations in a bid to identify the threats and the opportunities that exist in a company’s environment. Opportunities and threats for companies are mainly of an external nature and can have a direct impact on a company’s performance. Opportunities for a company such as Southwest Airlines are potentially rewarding conditions only when the company responds to them properly and in the right manner. Threats on the other hand are the conditions that can potentially weaken a company and provide hindrance for the company potentially preventing it from attaining its organizational goals and objectives. MACRO-ENVIRONMENTAL ANALYSIS Macro-environmental analysis involves a company analysing the environment that it has no control over. To do so is done with the purpose and intention of deriving the potential opportunities and threats that exist for the company allowing it to make appropriate considerations and decisions in the light of the issues presented. The PESTEL model is the most popularized model used to analyse the macro environment of a company in addition to other forms of models and structures that are also used in the analysis. PESTEL Analysis The PESTEL analysis tool looks at the environments of the changes in Political climate, Environmental climate, Socio-cultural, Technological, Economic as well as the Legal atmospheres surrounding the entity (DeWit, 2004). A diagrammatic representation of the external environment that surrounds organisations is as described below; [pic]Diagram 1: PESTEL representation Source: Hunger (2011). Political Analysis The political climate surrounding the Southwest airline is not intensive. The managerial relations with the government of the day are okay. And therefore government interference in the affairs of the company is highly limited. Economic analysis An analysis of the economic environment surrounding Southwest airline is favourable. The domestic market the company addresses is well responsive to the company as they endeavour to fulfil their mission of transporting passengers at reduced rates that favour their consumers. The company has maintained profitable constant for the last 40 years. Socio-Cultural Analysis Socially the company has interacted well with their clients, suppliers and customers over the years. By giving back and engaging in community social relations with the parties the company boasts of having a good working as well as cultural background with the people it has dealt with. The company owns a training centre from where they are able to give education to the people on aircraft flying as well as other airline related activities. In addition the company is heavily unionised so as to address the plights and concerns of their employees. Technological Analysis The company in recent years has engaged in technological advancements by keeping up to date with the current systems that are being introduced everyday integrating them into their systems. You read "South West Airlines a Review" in category "Papers" Systems such as booking, route paths as well as their company itinerary are available online and they have improved efficiency for the companies. The company further boasts of being the first aircraft line to own a website in early 1995 as well as the downloadable tool in 2005, that notified customers of offers and promotions that the company was running. Environmental Analysis The company has engaged in sustainable forms of fuel usage as well as sustain ably monitoring their resources. Through projects such as Evolve, which involved the redesign of the cabins on the craft to accommodate efficient waste disposal as well as reduce weight from waste on the craft. The company in recent times for example contracted Pratt and Whitey to supply the company with Eco-power water pressure washing systems that allowed the company to wash the grime of the engines turbine blades while the aircraft was parked at the gate. This allows the company to engage in environmental friendly ways while still maintaining their goals of quick turnaround (DeWit, 2004). Legal Analysis The company has been engaged in various legal tussles with some of their effects being felt to this day. A legal issue with the Wright Amendment has over the years been a stumbling block for Southwest Airlines as it acts as a limiter to the number of turn around flights that the company can offer. Having a large customer base is an advantage for the company but with the Wright Amendment whose recommendations are still being eliminated in phases the legislation has prevented the company from delivering more service to their clientele which would help them boost their revenues. Industry Analysis Conducting an industry analysis is also essential for a company as it helps the company determine the profitability levels of the company within the competitive industry (Hubbel, 2013). The main objective for this analysis is often to determine the factors of competition that influence the industry. Conducting this type of analysis is mainly aided by the five forces model that was presented by Porter, (1980). Its purpose is to mainly help create and manage competitive advantages for a company that may allow it to be steps ahead of the immediate competition. Five Forces Model Pictorial Representation [pic] Source: Sridhar, 2012 Five Forces Analysis The five forces analysis tool mainly undertakes a study of the following areas in the external environment of a company; barriers to entry, substitutes available, supplier power, buyer power and finally competitive rivalry. Researching by concentrating using the above areas of environment for a company helps a company greatly when coming up with specific strategies and the development procedures on which to follow so as to assess the position of the company in relation to their current standing (Choo, 2002) Barriers to Entry Southwest airline is currently faced with a high amount of entry barriers into the market. In recent times airline companies have been conducting mergers and acquisition arrangements amongst each other mainly due to the high costs that are found within the industry. Among the first challenges to entry the company was faced with was the Wright Amendment which was created in 1979. This federal law governed the traffic at Dallas Love Field which was the predecessor to the airfield now located in Dallas, Texas. This amendment regulated the amount of non-stop flights between Texas and other states. This law caused the founders of the company to concentrate on the local market dwelling with the demand that existed within the state of Texas. In recent times more specifically in 1997, 2005 and 2006 as a result of some repeal some of the restricting factors in the law were abolished leaving others intact. These led to the company increasing the number of direct flights in the state as well as expanding into other states around the country. In later times merging of companies has also created a problem for Southwest Airline. The reason for this is that these mergers increase the capital revenues for the other companies enabling them to invest more in profitable investments and thus more profits. This consequentially causes the company Southwest airline to lose out on market share and customers. Some examples of companies that have merged recently are Delta that merged with Northwest Airline, American and America West, United Airlines and Continental and the recent rumour that US Airways would be merging with American. Availability of Substitutes This refers to the alternatives that are available to the local customers. This is in reference to other forms of transport other than air. This challenge is not as significant to the company as since the other available forms do not meet the demands of the market in comparison to the demand for air transport. Transport by railroad is not as popular amongst the people since it is not enough in supply and not readily accessible. Road transport especially by bus too is not suited for the kind of clientele that need the services of the air transport. The customers who mainly use the service are frequent fliers as well as business people who need to travel across the country on a regular basis to meet their clients and other people they may need to interact with in the course of their journeys. Supplier power The ability of the company to meet the demands of the market is very high. Supplier power refers to the size of the companies that are engaging in the supply of a service or a good. For Southwest airlines the company is very well capable to meet the demands of the market. The company services a large fleet of aircraft well suited for the job of transporting passengers and in addition has a very low rate of cancelled flights 16. 1% according to the statistics provided by American Skies in 2012. Buyer power The power of the consumers has been decreased by the capability of the company to manage their flights and fleets. In addition the company has a very high efficient rate of route utilisation meeting the demands of the market in a timely and capable manner. Competitive Rivalry The competition surrounding the company is fierce. With the recent mergers of the afore mentioned airline companies operating in the US alone, the market has become very competitive and volatile for Southwest and thus the need of a good strategy so as to keep up in the market or else risk being phased out. Some of the company’s main competitors are companies such as American Airlines, US Airways, United and Delta. These companies are engaged in acquisitions and mergers in efforts to dominate more within the market which poses a threat to Southwest Airlines. To win customer loyalty for Southwest Airlines in the highly competitive environment it is prudent that the paper also addresses the concerns that customers address before they identify an airline as their choice of carrier. Some of this factors that customers address are: i. Reliability- Is the company able to offer on time departures and how do they handle customer luggage? For an airline that is constantly getting delays this is not a strong suit or losing luggage in transit and is a turn off for many customers. ii. Number of flights- This is another consideration as clients may be interested in travelling back and forth even within a day. The number of flights that a company handles is also a vital factor to win the loyalty of a customer to the company. iii. Pricing- This factor is the most important. In today’s economies customers have become price sensitive and will go for the cheapest options available but that provide quality services that a client may feel as they have spent their money in a worthwhile manner. Using the PESTEL and Five Forces Models above a number of opportunities present themselves. The opportunities available are that once the Wright Amendment restrictions are lifted the company could increase the number of turn around flights delivering more services to the customers. The company could engage more in mergers and acquisitions to take advantage of more international flights to more destinations. The threats that pose a danger to the company achieving its goals and objectives include the possibility of losing clients to other companies as a result of the mergers occurring that could in turn induce the lowering of prices by the other companies as they would have more resources. The threat of economic instability causes a rise in cost in provision of added benefits which would force the company to downsize staff or reduce on other costs or be left with the option of increasing fares so as to continue working efficiently and effectively. PART 2: INTERNAL ANALYSIS OVERVIEW This is an evaluation of a company’s current position from an internal point of view with regards to the marketing operations and financial strengths of a company. Using a value chain for Southwest airlines would benefit the company as they strive to offer valuable services in the industry to their stakeholders. Using internal analysis would benefit the company in streamlining operations as they would endeavour to use their strengths and turn around their weaknesses so as to create opportunities in the chains of activities in the delivery of operations that they would undertake. SWOT ANALYSIS An internal look at the company using the SWOT analysis reveals the strengths possessed by the company as well as the weaknesses, opportunities and threats facing the company. An internal analysis of the company’s relations and affairs helps in trying to determine on which areas the company could possibly improve upon so as to come up with good strategies that the company can work with (Hunger, 2011). Strengths i) The company has a stable financial outlay that assists when it comes to mergers and acquisitions. The company recently announced an expansion program of their company headquarters where they would then serve clients on a 24hr basis having ensured that their systems would be up to date and efficiently working for the market it seeks to maintain. i) Low fee airline. For the company this is a strength because consumers and the market get to enjoy quality services as well as at an affordable price making it one of the most profitable companies through opportunistic costs. The company through its numerous routes transports many passengers while conducting their quick turnaround system to meet the heavy demand present in the market. iii) A good working staff. One of the many fun facts about the company is that they have 1,355 married couples. This is a sign in addition to the many unions present within the company to address issues and concerns f the staff members. What the above facts present is that the company enjoys a good working environment and highly motivated at the same time. iv) The company has the lowest complaint records according to American Skies 2012. The rate was estimated to be at 0. 32 of every 100,000 passengers. This is a strength acknowledging a good appreciative customer base. Weaknesses i) With the maintenance of the low pricing strategy adopted the company has been utilizing the conditions have however been changing especially with the recent economic troubles that were experienced globally. In the aviation industry, this was affected by the high costs of fuel and other products. ii) Confined market. Over the years the company has been dealing domestically limiting the number of consumers and who in turn developed an attitude towards the company when it came to destinations outside the domestic company. This left room for other companies to set up shop in the international travel market. Opportunities i) The company has an opportunity to deal with the international market through associations created recently with companies such as AirTran Airways. The merger which is expected to be complete by the year 2015 is an opportunity for the company not only to increase its revenue but to also expand its market. ii) Good pricing on aircraft. Dealing with exclusively Boeing to deliver crafts for the company the company has been the launching pin for many of the Boeing designs and creations. The good relationship that exists with the company presents that the company can get good pricing deals for the aircraft that they incorporate into their fleets. Threats ) The company is faced with the threat of losing out on revenue with the high costs being incurred by the company in the conduct of its operations in comparison to the low pricing that they charge to their customers. ii) The recent merging trend happening in the industry also poses a great threat for the company. This threat poses the challenge for the company by them losing out on the market share which stands at 12. 3 according to the American Skies records, 2012. The VRIO Framewor k [pic] VRIO framework addresses the questions of Value, Rarity, Imitability and Organization. Using this framework to generate strategic plans for a company is also a worthwhile strategy by asking the questions on the resources available to the company, are they valuable, rare, can they be duplicated and the capability of the organization to exploit this resources. For example using the resources of the company ie. Number of staff, aircraft carriers, capital outlay, loyalty of the customers we get the following results by asking the questions, i) Value: Is Southwest able to exploit this resource or neutralize a threat in regards to the resource? ii) Rarity: Is Southwest in control of the industry on this resource? ii) Imitability: Is the resource difficult to imitate in the industry? iv) Organization: Is the company ready to take advantage of the market? For Southwest the answers to this questions are as found in the table below. |Resources |Value |Rarity |Imitability |Organization | |Staff |High |Yes |No |Yes | |Aircraft carriers |High |Yes No |Yes | |Customers |High |Yes |Y es |Yes | |Capital outlay |High |Yes |Yes |Yes | FINANCIAL ANALYSIS Financial analysis for the company reflects that the company has been doing well with a net income of $421 million (? 279) in 2012 as reflected below: †¢ Net income: $421 million (? 279) †¢ Net income, excluding special items: $417 million (? 76) †¢ Total revenue passengers carried: 109 million †¢ Total RPMs: 103 billion †¢ Average passenger load factor: 80. 3 percent †¢ Total operating revenue: $17. 1 billion (? 11. 3) (Southwest, 2012). In comparison to the achievements the company has made over the years a good strategy needs to be determined and formulated so as to assists the company maintain its lead as well as strengthen it. PART 3: CURRENT ISSUES AND CHALLENGES FACING THE COMPANY The company as identified by the above tools of analysis reveals that the company is faced with a number of challenges as articulated below. Mergers and Acquisitions This challenge though Southwest company is also engaging in it shows that the company is taking up its position within the international aviation industry in a slow paced nature. With other companies merging so as to take advantage of resources and opportunities means that they are gaining more within the markets. With a project as the merger between the company and AirTran Airways the process should be speeded up so as to create the opportunity for the company to engage in more destinations as well as the international market (Southwest 2012). Financial Outlay The company has steadily over the last few years been losing out on revenues and reduction in profits. For Southwest, this challenge has been as a result of increased costs of operations as well as diversion of revenue towards other projects such as the expansion of the headquarters for the company. For the company this poses the challenges for the company since they are investing in more acquisitions which are on a low share of the market bringing in little returns although increasing the number of destinations that the company can reach thereof. Legislation Amendments to regulation such as the Wright Amendment are required to be amended fast and implemented so as to create an opportunity for the company to increase its number of flights between destinations to serve the large customer base and reduce on the loss of revenue. Federal legislation is what made the company start off at a slow pace that caused the company to lose out on gaining more market share. PART 4: STRATEGIC OPTIONS With relation to Southwest airlines strategy of delivering services to their clients at the lowest costs confirms that the company wishes to continue with the generic strategy of cost leadership. With the options available for the company such as those of mergers this could entirely support the company in achieving its goals and objectives of expansion and cost effectiveness. Strategic tools such as the Ansoff Matrix and the TOWS matrix reveal strategic options that a company such as Southwest could implement and follow so as to increase their position in their market (Choo, 2002). Ansoff Matrix As depicted in the image below the Ansoff matrix is a simple model that helps a company identify the opportunities present for it to engage in and come up with a good strategy by looking at the factors of market penetration, product development, market development and diversification by comparing to the products offered and the markets available. For Southwest the company has penetrated the market effectively in the domestic scene whereas internationally the company is taking a slow route with the merging with other companies such as TransAir Airways. This tool links organizations marketing strategies together with the strategic directions that the company is pursuing so as to present the organization with alternative growth strategies. The tool identifies the market as well as the organization on the grounds of level of market penetration and market development. These two features of the market are analysed on the grounds of the relation of existing products to the existing as well as the new markets. Product development and diversification are measured and obtained in the view of how new products will relate or will be received in an existing market as well as a new market. pic] The TOWS Matrix This employs the theory of the SWOT analysis but instead identifies the threats and opportunities first and the weaknesses and strengths are last. The reason for this is so that the management identifies the threats and opportunities first and then using the strengths and weaknesses finds the best solutions on how to handle them. The thre at of losing out revenue and the emerging trends taking place in the market are the biggest challenges for the company. The opportunities for the company are those of penetrating the international market through mergers and partnerships with other airlines so as to gain ground. The company also has the opportunity to reduce costs by gaining discounts from suppliers and other available resource demanding duties so as to increase revenue. To increase opportunity and reduce the threats the company should employ the strengths of the strong financial outlay and engage in profitable projects to cover revenue base, and take advantage of the strong customer loyalty base available for the company. With weaknesses the company should re-evaluate their pricing strategy so as to keep up and maintain a stable working financial base without losing value from their customers. PART FIVE – EVALUATION OF STRATEGIC OPTIONS OVERVIEW Strategy evaluation is an easy task to perform for management of an organization especially when using procedures such as those described above. However it becomes more complicated when the strategies to use are concerned with emerging issues that are not expected. In the selection of the best criteria to use when selecting the best strategy so as to ensure its success in implementation the criteria that they need to meet range from consistency, consonance, advantage, feasibility, suitability, and acceptability. Developing a choice strategy, an organization should ensure that the strategy does indeed meet all the above criteria so as to be considered as being worthy of implementation. In the case of Southwest airlines, using the generic strategies of the Ansoff Matrix, TOWS matrix to sort the internal elements that influence the organization and the PESTEL and five forces models for the external environment determining the best strategy would involve analysing the strategies using the criteria above. For the internal analysis the TOWS matrix lacks in consistency. The elements that present themselves are lacking in consistency due to the constant changes going on in the environment. As the company undergoes restructuring as a result of the merger with other organizations this presents the problem of different variables coming up making the matrix not suitable to rely upon. Unlike the Ansoff matrix that fits all the criteria as stipulated the failure by one strategy to meet this disqualifies it from being used. In the external analysis the PESTEL analysis is the best strategy to use as it has a broad coverage detailing the issues that are relevant this model out rightly fits into the Southwest Airline external environment. PART 5: DESCRIPTION OF THE TOWS STRATEGY The TOWS analysis is the best method to utilize for development of the strategy. The matrix comprehensively involves an intensive study of the external and the internal environments that affect the company. The possible strategies that come out of the use of the TOWS analysis are: i. Engaging in the International Market Penetrating into the international market would be a rich opportunity as the company is already popular domestically and so the company could be assured of gaining ground in the market share. Investing in this opportunity would be a gain for the company. With the repeal of the Wright Amendment with the last clause expected to be taken off in 2014 the company could easily take advantage of this opportunity and expand their market. ii. Reduction of costs By reducing on the heavy investments such as the staffing costs the company could save on revenue and profits. Laying off excess staff and conducting an intensive study on which resources to save up on would create an opportunity of savings for the airline. iii. Taking advantage of more Mergers with other airlines The last strategy that the company could possibly engage in would be that of merging with more companies. This would lead to savings on capital resources for the company. At the same time more ground would have been covered as the companies working in conjunction with each other would help reduce the barriers that a company by itself would be challenged with. PART SIX – DESCRIPTION OF SELECTED STRATEGY The strategy recommended for Southwest Airlines would be to embark on an international growth pattern. Going on global outreach program would help the company boost its profit as it serves more clients in the international market. The reputation of the company as a result of being an already established airline would help boost its image in the international scene especially as a result of the low pricing strategies that the clients would be expecting as well as the helpful members of staff. Providing a consistent and adaptive transport system as the company is already known for domestically would ensure that the company would always have an awaiting market ready for them. By expansion through more acquisition programs as well as mergers the company would ensure that the fully meet the demands of the market. The idea of expansion is also feasible by that the company already possesses adequate resources from staff, to carriers and the capital to launch into the new ventures could easily be raised with respect towards the financial reserves that the company possesses. The expansion strategy is also suitable and acceptable as the market is quickly turning global with individuals travelling further away mainly for the purposes of business or leisure. The world today has been brought together making it very accessible from one area to another. The physical requirements that could possibly be required would be those of carriers, which the company already possesses financially the company possesses the strength and capital. Human resource is not an issue for the company as it has a good relationship with its staff and in addition the company further possesses a large base of employees. Finally the company possesses the reputation of a good cost effective and dependable airline. With this the company has one of the biggest strengths that it could actually possess that would ensure its success in the international market. PART 7: CONCLUSION Strategy formation is an important aspect in enhancing organisational, and market growth. Strategy formulation enhances effective creation future growth plans for the organisation through continued research of the most effective strategies relating to organisations objectives and implementing them to ensure effective organisational growth. Southwest airlines realises this fact and hence inputs a lot of research and commitment into ensuring that proper strategic decisions are met that enhance achievement of organisation’s overall objectives. Incorporation of a competent and skilled research and development team ensures that the organisation conducts the necessary research on their products, their performance, customer satisfaction and customer needs experienced in their current product market and anticipated venture markets. Through proper incorporation of the TOWS model, the organisation is able to understand market demands through incorporation of market penetration and development strategy, product development strategy and diversification strategy depending on current position of organisation products in the market and their anticipated growth strategy. Therefore strategy formation plays a vital role in enhancing organisational development through incorporation of various strategy development measures that aim at expanding organisation’s market share and scope. REFERENCES Choo, M, Chun, W Bontis, N 2002, The Strategic Management of Intellectual Capital and Organisational Knowledge. New York: Oxford University Press. De Wit, B Meyer, R 2004, Strategy, Process, Context and Content: An International Perspective, 3rd ed. , London, Thomson International Business. Gomez, M, Luis R, Balkin, D, Cardy, L 2008, Management: People, Performance, Change, 3rd edn, New York: McGraw-Hill Hunger, J Wheelen, L 2001, Essentials of Strategic Management, Prentice Hall. Southwest. om, 2009, Southwest Airlines –A Brief History. Retrieved on http://www. southwest. com/swamedia/swa_history. html Porter, M. E. 1980. Competitive Strategy: Techniques for analyzing industries and competitors. New York: The Free Press â€Å"Southwest Airlines will become Launch Customer for the New Boeing 737 Max Aircraft† 2011. Southwest Airlines Retrieved on 1st March 2013 http://www. swamedia. com/releases/7b1c6522-daf8-40be-98d4-ce354aa974d3 Sridhar, A. (2012) Info rmation Systems Strategy and Management, Masters in Management Information Systems at UIC. How to cite South West Airlines a Review, Papers

Moderation moderation is key to success free essay sample

Moderation is the Key to Success From history books to present day movie franchises, a message has been embedded in. As Robert Frost has written, Some say the world will end in fire, Some say in ice These two powerful forces may be completely different things with contradicting effects, yet they bring the same destruction. In the novel the Lord of the Flies, William Golding compares the fire to Jacks passion in order to set an example for pushing the potential of positive attributes that could eventually to lead to destruction. The author of Lord of the Flies uses the symbolism of fire to demonstrate the necessity of moderation as it is the key to success. The world is full of a variety of challenges, all bringing different types of trouble and chaos. Yet success can be achieved through one key device: moderation. Golding continuously develops this theme by enhancing the role of the fire. We will write a custom essay sample on Moderation moderation is key to success or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At the beginning of the book, the fire symbolizes hope and excitement, often bringing happiness to the group of boys. Even when the idea of A fire, make a fire is brought up, the boys [got] on heir feet almost at once (Golding 52). A lively mood automatically replaces the originally gloomy atmosphere. Not only is building a fire fun to the boys, the fire builds a sense of security that reminds them of the secure environment of home. This only further boosts the Jolly mood of the group as whole. Yet the vast amount of happiness is created with minimum use of the fire. The fire only serves as a signal fire, serving no other advanced role. As the book progresses, the fire continues to evolve and grow in terms of importance. It begins to take on more and more esponsibilities until it takes part in the boys survival. The fire continues to serve as a signal fire, but is now used to also cook meat. The boys gather around as [the] fire [burns] on the rock and fat [drips] from the roasting pig meat into the invisible flames drooling over the delicacy that sits inside the fire. While hunting the meat becomes the number one priority of the majority of the group, fire is Just as important as they need it to cook the meat. It becomes a symbol of power, as if whoever wields or has fire reigns supreme. It grows from a simple signal fire to a ymbol of power. Not only did the fire work to satisfy practical uses, the fire creates a civilization. The simple little campfires sparks the littleuns [to][become]wildly excited. They [dance] and [sing] and there [is] a partyish air about the gathering after Just looking at it(Golding 187) . When the fire burns, the community grows stronger and more civilized. If the fire is not burning or is weak, they too are weakening. Thus, feeling a step closer to home, a simple campfire creates an atmosphere of Joy and excitement. They arent focused on taking advantage of the bilities of the fire, but rather the hope and sense of civilization radiating off the fire. Golding wisely manipulates the fire to show different moderate uses of the fire to exemplify how success can come from simple and steady practices. While many benefits are brought from both fire and passion, the boys push the two to their greatest potentials, resulting in destruction. Jack starts a fire in order to smoke Ralph out. The fire grows out of control [it] reaches the coconut palms by the beach and [swallows] them noisily (Golding 288).