Swot Analysis Dove, Unilever

SWOT analysis for Dove, Quarter 1 2009 Strengths 1. Women regard constellate c are as essential. 2. Competitive Prices 3. Brand truth 4. Brand wisdom and widespread distribution 5. Wide regularise of crossroads that finish appeal to every last(predicate) ages. 6. tonic innovations in technology put in products to lay down added-value 7. harvest-feast in cascade products 8. Scope for incisionation – hands, face, body. 9. adequate to encourage consumer to sense of smell and look their best. 10. Fits into daily routine for throw to shoot forher dread benefits 11. Gifting Occasions Weaknesses 1. Potential for thronenibalisation 2. High level of competition. 3. Product claims can be confusing 4. High levels of expensive advertising required and maintained. 5. prejudicious publicity – use of chemicals, animal testing. 6. Widespread distribution and snitch loyalty means tha t market growth is difficult. 7. practicable product that can struggle to inspire real interest. 8. around consumers are let down on performance. 9. High cost to en depict new products. 10. Some products are seen as a leniency product not essential use. 11. Special offers coming back robust on growth 12. Busier lifestyles mean less pass on cleanse products 13. Soap bars suffer from ageing image Opportunities 1.

Investments in shower products/sports products. 2. objective lens markets not provided capitalised – teens 3. Price promotions (buy one get one free ) 4. Innovate in technology enhancement! s 5. Eco-friendly market segment/natural products 6. Target post-natal products 7. Target teen specific concerns (medicated flake off opportunities) 8. Encourage robust lifestyles Threats 1. Decline in Bath products. 2. New launch of different brands with similar products 3. Recent recession (less available income) 4. More willingness to try new brands for shower products. 5. Environmental awareness 6. banish furtherance 7. Consumer allergies...If you want to get a full essay, order it on our website: BestEssayCheap.com

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