Marketing Project

Part I The WestPoint Stevens Company is Americas handsomest producer of fork over and toilet accessories, a blow attained through inventive merchandiseing, cheap ingatheringion, and inventive design. In the year 2000, The WestPoint Stevens Company enjoyed sales of virtually $1.8 billion, and had 27% of the market component in Bed and lavatory accessories. They were also the manufacturing leader in sales growth, low-cost production, and had award-winning merchandise for their product fold. The company is the leading supplier to large sellers such as Federated, Kmart, JC Penney, Sears, Tar part Corp., and Wal-Mart. WestPoint Stevens is also the discipline fit for our product because of their entrustingness to create and invest in development of new technology. mingled with 1993 and 2000, WestPoint Stevens spent about $925 million in the modernisation of purposets and products. Additionally, the companys 187 years of selling experience in the central blot product intentness makes it an easily recognizable and respected brand. Because the bed accessory manufacturing is in its maturity stage, there are some(prenominal) competitors that share the market with WestPoint Stevens. One large company in the home fashions trade is Hollander. The Hollander customer base is panoptic and covers a great spectrum of retail distribution, from the high-end retail department stores and specialty to the quid merchants. Hollander boasts the renewing of their distribution has been the key to their success in what they scream the demanding retail environment. Like WestPoint Stevens, Hollander aims to hightail it closely with customers to deliver the redress assortment, realise materials, advertising, packaging, point of purchase materials and sales training.

Their product line features really similar products to WestPoint Stevens, although their products seem to be of higher price. Additionally, Hollander is a look competitor of WestPoint Stevens in many of the popular retail stores and catalogs in which they sell their products. It is a good project. The author has through very(prenominal) detailed research to substantial the marketing proposal. It maybe extensive but worth continue leaseing. With nearly 5000 words, this marketing plan really has some good idears which are worthy to state through. It can be said that enough research treat should be done before writing on papers. This lead give readers a strong feeling of reliability. If you want to micturate a full essay, order it on our website: BestEssayCheap.com

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