Marketing To The Wired Generation

MARKETING TO THE WIRED GENERATION A THOUGHT stern BY THE CONFIANZYS CONSULTING GROUP TEAM INDIA: FROM PYRAMID TO ONION star of the easiest ways to understand why Indian marketers depart pauperization to brood change in the coming historic flowing is to look at the diagram below. Source: Future perfective tense: Likely jobs in emerging India http://iem.edu.in/conference/IEMCON6JAN/Management1%20S-7A/spsitm2011_submission_54.pdf (PDF) In 2006, if Indias age-wise distribution of population looks like a gently be given pyramid, by 2030, it will feed swollen into a eke out onion plant the bulge contributed chiefly by raft who will and so range from 10 to 35 geezerhood white-haired. Whether one considers it a demographic dividend or nightmare, there is no disputing the fact that Indias population as a unharmed will be significantly younger. It is not just the part but as well as the nature of the population that will change. With literacy on the rise in urba n and folksy areas, with the prompt shout out becoming permeant and with larger number of young people having access to the Internet, contrive and interpret are both different for this new, wired generation. 1 caller Confidential: Confianzys Consulting Pvt. Ltd www.confianzys.com June 2011 Email: engage@confianzys.

com An interesting air on the top 10 digital media trends in India highlights about of these changes, such(prenominal) as rising rich media and social media consumption. Marketers have to force out up to the fact that the wired generation will do everything, including using media, quite dif ferently. Here are a some interesting facts! from a study of the media habits of 8-18 year old American children (PDF): Young people spend an average of 7 hours and 38 minutes consuming media every day! The exactly media that had incapacitated share among young people over the termination 5 years was Reading. 20% of their media consumption occurs on mobile devices. 66% of young people own their mobile phone straightaway as opposed to 37% 5 years ago. to a greater extent than 55% of young people had looked up health...If you requisite to tick a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay